Just came across the great fun theory concept based competition that ran last year. The idea is that creating something fun will help encourage individuals to do something good. I love the thought of more “fun theory” based design incorporated into our daily environment. Can you imagine having cartoon sound effect bins in your neighborhood? How great would that be!
The final winner came up with the great idea for encouraging less speeding drivers. By entering the non-speeders into a lottery to win the fines paid by the speeding ones. A lovely way to encourage the good over the usual shock style ads we are used to here in NZ.
Check out all the entries over at the fun theory website.